December 14, 2010

It's Magnetidezed


Tide seems to be a never ending source for unique ad campaigns. This interactive campaign borrows the magnetic properties from that old childhood favorite toy Hairy Gary and allows the reader to "remove" the stain from the shirt by dragging the magnetized tide swatch across the page. Clever and effective. Ketchup stain? No problem!


Coffee spill? No worries.



Ink leak? Easy.



Cracked an egg on yourself? Who does that? But either way, Tide will save the day.





4 comments:

Andrea said...

The real question is who cracks an egg under a frying pan and commences to spread it around viciously throughout the kitchen? (think anti-drug commercial) My guess is people who want to make a point, because apparently eggs make a great marketing tool!

Also, please check out my new infographic. Here's a direct link.

Beth said...

You'd be surprised how many egg stains I have gotten on various materials. I guess I'm just really bad at cracking eggs! Anyway, I love the new design of your blog! How did you get your header up there, btw? I'm having problems getting my desired header up on my blog, can you offer any advice?

Marie Thomas said...

Wow these are very clever. And I really like your new header!

Jolie said...

I didn't even know that eggs stained! Hahaha

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