Tide seems to be a never ending source for unique ad campaigns. This interactive campaign borrows the magnetic properties from that old childhood favorite toy Hairy Gary and allows the reader to "remove" the stain from the shirt by dragging the magnetized tide swatch across the page. Clever and effective. Ketchup stain? No problem!

Coffee spill? No worries.

Ink leak? Easy.

Cracked an egg on yourself? Who does that? But either way, Tide will save the day.
4 comments:
The real question is who cracks an egg under a frying pan and commences to spread it around viciously throughout the kitchen? (think anti-drug commercial) My guess is people who want to make a point, because apparently eggs make a great marketing tool!
Also, please check out my new infographic. Here's a direct link.
You'd be surprised how many egg stains I have gotten on various materials. I guess I'm just really bad at cracking eggs! Anyway, I love the new design of your blog! How did you get your header up there, btw? I'm having problems getting my desired header up on my blog, can you offer any advice?
Wow these are very clever. And I really like your new header!
I didn't even know that eggs stained! Hahaha
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