Tide seems to be a never ending source for unique ad campaigns. This interactive campaign borrows the magnetic properties from that old childhood favorite toy Hairy Gary and allows the reader to "remove" the stain from the shirt by dragging the magnetized tide swatch across the page. Clever and effective. Ketchup stain? No problem!
Coffee spill? No worries.
Ink leak? Easy.
Cracked an egg on yourself? Who does that? But either way, Tide will save the day.
