October 28, 2010

チョコレート





I've been thinking a lot about packaging since receiving project 5. I'm more aware of the typography and color choices used for labels,wrappers and boxes than I have ever been. While browsing the internet for some inspiration, I came across a website devoted to beautiful and expressive package designs. My favorite design comes from Tokyo's 100% Chocolate Cafe, which offers over 56 different types of chocolate including cheese and black pepper. I love their combination of colors and use of strong typography.

"They offer 56 different types of solid, square chocolate. Numbers 1-22 are single-bean chocolate. Each chocolate is made of cacao from one country. Numbers 23 & 24 are bitter chocolate with small pieces of cacao beans. Numbers 24 to 28 are variations of sweetener – one uses brown sugar, another one uses honey, etc. Numbers 26 to 36 are the variations of milk. Numbers 37 to 51 are the variations of flavors including fruits and herbs, and Numbers 52 to 54 are the healthy choices. Numbers 55 and 56 are the early blends of Japan’s longseller chocolate."





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