I came across this ad while looking for something completely unrelated, but when I saw it I actually chuckled out loud. McDonalds is the kind of company that has enough money and popularity to pull off an ad like this. My eye goes straight to the bright red and yellow McDonalds logo in the lower right corner and instant recognition is sparked. I then read the words extra large coffee and at the same time notice the very large coffee ring that goes through all four corners of the ad. So much is said with so few words. Bravo, McDonalds.
3 comments:
I don't love McDonalds but I love this! Look at all that glorious white space! Where did you see this?
I feel the same way! I found it in google images while looking for pictures for my campaign.
I'm not a fan of McDonalds either, but this is a great piece!
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