Campaigns

This Sherwin-Williams campaign is one of my favorites that I've seen this year. The vibrant colors of the ads are eye-catching, so I always stop to look at them. The sculptures cleverly take the normally boring swatches of paint and bring new life to them. They are so creative and colorful that my crafty switch is immediately turned on and I want to paint. The campaign itself is done very well. All of the ads share the same use of bold colors, Sherwin- Williams logo, and the saying "make the most of your color with the very best paint", but they are all also different enough to keep me interested. My favorite, the bird house, is at first the least obvious that the structure is entirely made of paint chips.