October 28, 2010

チョコレート





I've been thinking a lot about packaging since receiving project 5. I'm more aware of the typography and color choices used for labels,wrappers and boxes than I have ever been. While browsing the internet for some inspiration, I came across a website devoted to beautiful and expressive package designs. My favorite design comes from Tokyo's 100% Chocolate Cafe, which offers over 56 different types of chocolate including cheese and black pepper. I love their combination of colors and use of strong typography.

"They offer 56 different types of solid, square chocolate. Numbers 1-22 are single-bean chocolate. Each chocolate is made of cacao from one country. Numbers 23 & 24 are bitter chocolate with small pieces of cacao beans. Numbers 24 to 28 are variations of sweetener – one uses brown sugar, another one uses honey, etc. Numbers 26 to 36 are the variations of milk. Numbers 37 to 51 are the variations of flavors including fruits and herbs, and Numbers 52 to 54 are the healthy choices. Numbers 55 and 56 are the early blends of Japan’s longseller chocolate."





October 27, 2010

I'm Feeling Lucky!



One of my favorite things to do when I'm bored is type combinations of words into google and press "I'm feeling lucky". I am always curious to see what interesting things google is going to present. Tonight I typed in two of my favorite things - color and design - and was taken to an awesome website called (appropriately) Color Scheme Designer. It is almost like an online version of the color index that we bought for class. I think I played on this website for about 20 minutes, fascinated by the endless color combinations before I realized that I should blog about it.

October 25, 2010

Oy, there's a bumblebee on my squeegee!


I like these words because I like the way they sound when they leave my lips. I like other words because of their meanings or how they make me feel when I say them, but this list is purely comprised of words that are fun for me to say.

Call To Action

I like this call to action because it is simple and concise. Putting rabbit ears on other animals is a clever way to capture the audience's attention. After you've moved on from the image and read "It's not just rabbits who multiply like rabbits", you are told to spay and neuter your pets to help stop overpopulation. It is clear in just a few words what they want you to do, who wants you to do this, and why this is important. There is also a website you can visit to find out more information.

October 21, 2010

A Different Type of Map



The designers at Axis Maps spend hundreds of hours manually placing each individual piece of type to create these one of a kind typographic city maps. Each map uses nothing but type and accurately depicts every part of the city from streets and highways to parks and physical features. As of now, there is no Baltimore map, but I have put in a request for one so hopefully there will be soon.

October 19, 2010

Sweet 'N Low...Budget?

I forget who brought this ad into class, but I have not forgotten how terrible everyone thought it was. I stumbled upon an article about it which claims that the Sweet 'N Low brand was trying to go retro with "hopes to broaden its demographic beyond 45-year-old-plus women".The article says "to look forward, Mother (the New York company responsible for the ads) glances back, creating illustrations culled from 1960s and '70s flower power and psychedelia." I am not exactly sure how incorporating psychedelic illustrations are going to target the younger generation, but even if it could, I'm having trouble finding the psychedelic in this ad.
When I did some more research on Sweet 'N Low's new look, I found the rest of the campaign. The related ads feel a bit more 1960's, however I am still not a fan. I think there are much better ways to market products to younger consumers than using cartoons and semi-psychedelic images.









October 15, 2010

Creative Business Cards

For a short period of time I worked at dental conventions convincing dentists and their staff to buy audio books that offer a "fun way" to gain continuing education units. I'm boring myself just thinking about this job, but it was at one of these conventions that I received one of the most clever business cards. It was a floss card - a very thin business card-sized pouch containing 12 feet of dental floss and the logo of a dentist's office. About the same depth as two stacked credit cards, my floss card hasn't left my wallet since I got it. I find myself pulling it out often (like when I'm on a date and order broccoli).

I have always loved clever business cards, especially when they use unconventional materials that pertain to the business. This website has a great collection. Below are some of my favorites.













October 12, 2010

Supersized White Space


I came across this ad while looking for something completely unrelated, but when I saw it I actually chuckled out loud. McDonalds is the kind of company that has enough money and popularity to pull off an ad like this. My eye goes straight to the bright red and yellow McDonalds logo in the lower right corner and instant recognition is sparked. I then read the words extra large coffee and at the same time notice the very large coffee ring that goes through all four corners of the ad. So much is said with so few words. Bravo, McDonalds.

October 11, 2010

Campaigns

This Sherwin-Williams campaign is one of my favorites that I've seen this year. The vibrant colors of the ads are eye-catching, so I always stop to look at them. The sculptures cleverly take the normally boring swatches of paint and bring new life to them. They are so creative and colorful that my crafty switch is immediately turned on and I want to paint. The campaign itself is done very well. All of the ads share the same use of bold colors, Sherwin- Williams logo, and the saying "make the most of your color with the very best paint", but they are all also different enough to keep me interested. My favorite, the bird house, is at first the least obvious that the structure is entirely made of paint chips.


October 08, 2010

The Layout Of A Very Bad Day

This post relates to design in the same kind of way that I'm related to my dog -- not at all. But I still take care of him like he's my child, so I'm kind of like his mother.

It was a surprisingly nice day for the horrible events that would occur later that evening. The sun was shining and there was a cool breeze. I was on my way to FedEx Office (formally known as Kinko's Copy and Print Center) in Owings Mills. After making it through every single green light, I thought "this is going to be a good day". Five minutes later, I headed to the front desk where Lily greeted me. I handed her my flash drive and told her that I needed my project printed on an 11x17 piece of 32 pound paper. She printed it, handed it to me and rang me up for $1.99. I looked at it and it looked great. I didn't spend much time in the store gazing at my project, because I've gotten many projects printed there in the past. The only problem I've ever dealt with is the color of the ink, and the colors looked fine. I drove home.

In the middle of cutting it out, I noticed my project was two inches too long in both directions! This was a problem because my already cut board was smaller than the project. It also looked really weird being so large, making what was supposed to be a magazine layout look like a newspaper page.

I headed back to FedEx Office and Lily was still there (after all, it had only been about 20 minutes). I told her that the page dimensions of my project were supposed to be 9x10.5 and then showed her my neatly cut out 11x12.5 page. She said nothing as she took back the page and held out her hand for my flash drive. She printed it again and it was still too large. She then maneuvered some things on the screen and presented me with my project for the third time. It looked great! It was so much smaller and I figured it HAD to be the right size. It looked right!

Flash forward 20 more minutes and I'm standing back at the FedEx front desk. A bald man wearing a "Devin" name tag tried to help me but I told him I needed Lily. For a short second, I was afraid he was going to tell me she had gone home, but then I saw her. I waved to her from across the room and she stopped what she was doing to assist me.

I told her that it was my fault for not measuring it while I was there, but now my project was too small! After a few more printouts and measuring, Lily was finally able to print my project at its correct size.

Finally! I skipped to my car that was parked roughly 8 feet away from the store. I bent over to delicately place my project on the seat, tempted to buckle it in but resisted after fearing the belt would crease it. As I was bent over, my purse slipped off of my arm and hit the side of my car. I heard a little "bang" noise, but assumed that it was just the contents inside of my purse hitting my car. Little did I know, the noise was actually my cell phone falling out of my purse and hitting the car on the way down, before landing on the pavement.

Unknowingly, I happily drove away thinking that this would be the last time I had to drive in this crazy parking lot. I got home and cut out my project. I held my breath as I measured it one last time. It was the right size! Relief!

That feeling quickly changed when I reached into my purse for my phone. It wasn't there. I called it from my house phone and heard nothing. I called it again and ran out to my car hoping it had fallen behind a seat. Nothing! And then it hit me! That noise I heard earlier in the parking lot was my phone falling out of my purse! I jumped back in my car and sped to the dreaded scene. I checked the spot where my car was parked and all of the surrounding areas. I went inside of each storefront to see if anyone had turned in a missing phone. I looked for broken pieces of navy blue plastic thinking maybe it had been run over. I found nothing.

For the next two hours, I called my phone from my house. Each time I called, the rings were different. Sometimes it would ring 3 times and then go to my voice mailbox, sometimes it would ring 8 times and sometimes it wouldn't ring at all. That is how I knew someone had it.

Approximately 50 calls later a man answered. My heart was pounding so hard. He said "Dang, you called your phone so many times! I wasn't gonna answer, I really wasn't. But then I realized...how much you willing to pay for this phone?"

I was unable to speak. I couldn't even believe this was happening. Why couldn't my phone have ended up in the hands of a nice person? Why did it end up in the hands of this man who is holding it hostage for money?

He kept talking "Look, I'm not gonna lie, I wasn't planning on giving this back to you. But how much are you willing to pay me for it? I mean it's got all of your numbers and pictures and everything. It probably means a lot to you."

I could hear a bunch of people talking in the background.

Finally able to speak, I muttered "I don't know, I just want it back, please just give it back to me."

He said "Give me 20 dollars."

I said "Okay, well I don't know where you are, how am I supposed to get the money to you?"

He said "I'm now at the Plaza off of Reisterstown Road. I'll be waiting for you outside of the Giant. I'm wearing a blue jacket. Come fast, bring the money and come alone. You a white girl, right?"

I said yes, that I would come as fast as I could.

I've watched enough Oprah's to know that going by myself, at night, to a high-crime area to meet a stranger who was was holding my phone hostage for money is a HORRIBLE idea.

So I called my dad and then the police. The operator said to meet the guy with my phone but to call back when I was about 5 minutes away and an officer would meet me there and to make sure I was safe.

25 minutes later, my dad and I arrived at the Plaza. We didn't want to approach the guy until the police got there.

An hour and three more phone calls later, a police car finally showed up. The guy with my phone had already left.

I called my phone from my dad's phone and in the most innocent voice possible said "where'd you go? I came here to meet you and you're gone"

The guy said "you didn't come alone"

He turned off my phone.

4 hours later, at 12:35 am, my Mom's phone rang. She was sleeping but woke up to answer it. A different guy said "I'll be dropping your phone off at a Verizon store tomorrow, I will call then and tell you which one."

12 hours later, he called my Mom's phone again "How much money you gonna give me for it. I bought this phone for 20 dollars, so you gonna give me that and how much more?"

My mom said "Look, we already paid for that phone once, please do the right thing and drop it off at the Pikesville Verizon store, no questions asked."

He said he wasn't sure what he wanted to do yet and said he would call back when he decided.

And that's how it ends. 2 hours later, I'm sitting here writing this post, waiting to hear from the man who has my phone. I may never hear from him again, but he might decide to do the right thing. Only time will tell.

***Update***

After playing stilly games and stringing me along for two days, the guy finally agreed to meet me. He chose the Giant at Old Court Road because it was between us and a neutral location.

On my way there, I got a call from a woman at a store called Mobile Too. She said there was a man who came in and left a cell phone for me and all I had to do was give her 20 dollars to get it. I asked where she was located and it was not at all where the guy agreed to meet me. She said he was still there, so my mom and I went to meet him. I went inside and met the woman who called me. My phone was there and all of my information was still in it, but the guy had left. The woman said SHE paid the guy 20 dollars for the phone, so I paid her the money instead. I was just happy to have my phone back and I didn't care who was paid what amount. And that's how the story ends!

October 06, 2010

Concept


The ads below demonstrate the clever concept created by Valspar to advertise their paint. In these ads, there are randomly placed walls painted a color found in their natural surroundings. Without using words, a message is immediately relayed to the audience -- by using Valspar paint, you too can achieve any color you want, including the most beautiful colors found in nature. A third ad can be found here in Toni's blog!

October 05, 2010

Two Worlds Collide

I was about to place my article into its respective layout, but decided to do one last revision.
When I realized that I needed a better word for "once", I clicked on the conveniently bookmarked link to thesaurus.com (aka my BFF) at the top of my screen... and BAM! Two worlds collided - writing and design together on my screen. Like peanut butter and jelly, Adobe and thesaurus fit harmoniously. See for yourself. It's like they just knew what I was up to.

September 30, 2010

Simple Changes

My overwhelming pile of Real Simple magazine dates all the way back to October 2000. When they are organized next to each other, I am able to compare the slight cover changes that occurred over the years. After August 2005, Real Simple made the switch from having a sub-headline of life/home/body/soul to | life made easier |.


It changed once more to its current look in all caps, | LIFE MADE EASIER |, after the October 2009 issue was published.


That same month, Real Simple started adding coordinating blocks of color to the spine.


Though subtle, I think the changes are important because they help update but not completely alter the overall look.




Real Simple Solutions To A Rainy Day

It’s raining outside, and has been for the past three days. I haven’t been able to spray mount my project, so instead, I’ve been doing one of my favorite rainy day activities—reading Real Simple magazine.

You should do it too!


It might inspire you to get creative.

Make Real Simple steps so your dog can get on the bed!

It will definitely inspire you to get organized.

Chronologically order your stack!

In the end, you'll be happy you did!


Verbal Definition: Super Pasta



Introducing Super Pasta - the only pasta that has it all!

This ad is an example of a verbal definition because it comes right out and names the product, and then explains why it is so super/everything it has to offer - one serving of whole grain, excellent source of fiber, calcium, and vitamin D, 10g of protein per serving, and 260 mg of ALA Omega-3. It's to the point and might even look tasty if I didn't dislike tomato sauce so much.

September 28, 2010

Visual Definition: Häagen-Dazs Five Ads





  1. These Häagen-Dazs ads are perfect examples of visual definitions. The ads clearly show the five ingredients used in the ice cream. I don't think the ads even need words, but with a maximum of five, the point comes across just as simply as the pictures. This is a clever campaign because the simplicity of the ads reflect the simplicity of the ice cream. People feel healthier when they feel they are eating simplified foods. I would probably buy this ice cream over another one just by its packaging.

Search ResultsHäagen-Dazs

September 24, 2010

Nature's Color Palette


To me, nothing is more beautiful than nature. It is just so effortless and inspiring. Today when I was walking my dogs, an acorn with the most beautiful combination of colors fell at my feet. I had to pick it up and bring it home so that I could copy the colors and use them as my very own color palette. I’m not quite sure how I am going to use this palette yet, but I know that when I do, it will just come…well…naturally.




September 22, 2010

Served With A Side Of Angel Hair Paste

I work at a local restaurant that was voted “best neighborhood gem” by Baltimore Magazine. The menu offers an eclectic mix of Mediterranean inspired dishes, contemporary American cuisine and dishes with Latin and Caribbean influences. In addition to the consistent lunch, dinner, and carryout menus, my boss creates two more full menus (one for lunch and one for dinner) of unique specials every day. Because English is his third language (Spanish and Italian being his first and second) he always hands me the sheets of freshly printed specials for their daily spelling and grammar checks. He’s mostly accurate, but if I didn’t review his work, there’d be days where our customers would be ordering grilled double lamp chops or cream of crap soup. Not to mention the entire menu is in papyrus. Just reading a page full of the 80’s typeface makes me lose my appetite.

September 20, 2010

Fail.

I am standing in the middle of the Apple store right now updating my blog. Why? Because my hard drive has failed!! Fortunately, I am an avid backer-upper, so all of my documents, pictures and other files are saved. However, I am now computer-less for up to a week! This is a very sad day.

September 14, 2010

Good Food Writing: The Whole Truth About Whole Grains



This article “The Whole Truth About Whole Grains” is from a 2006 issue of "O Magazine", and although it is nothing new, I find it to be a great example of food writing. It is broken down into several small, distinct columns that don’t overwhelm the reader and still provide all of the necessary facts. It is well written. The pull quote speaks directly to the key audience and sparks the interest of the reader. It’s educational; it names and defines the three edible parts of a “whole” grain. It’s scientific; it provides facts from a study conducted at Tufts University that proves eating whole grains can be beneficial in preventing certain diseases and cancers. And lastly, it’s motivational; there’s a whole section that helps the reader take what they’ve learned from reading this article and apply it to their own lives.